by Yannis |May 18th, 2012
Most organisations we have recently worked with are grappling with the same challenge: having lost faith in the company’s monolithic intranet or extranet, employees have been creating and maintaining small, unauthorised communities on external social channels, mainly Facebook, LinkedIn Groups or Twitter. Organisations tend to respond in one of three ways: some throw up a fight, caution the perpetrators and even ban all social media use across the organisation; others turn a blind eye only to see such illicit activity gathering pace; and finally, the few left see this as an opportunity for transformation and embrace change putting their intranet or extranet at its core.
We have found that when it comes to intranets and extranets an important factor that determines a company’s strategy is the questions asked during the planning phase: if, for example, the main question is “what do we want in our intranet” companies find themselves discussing platforms, technologies, modules, webparts or departmental requests; on the other hand, companies brave enough to ask themselves “what kind of company do we want to be” discover that their intranet is only a means to an end and not an end in itself.
Before designing and building an intranet or extranet, our job (or even duty) as a experienced supplier it to use our analytical process to help the organisation fist ask the right questions and then find the right answers.
Below is a list of intranets and extranets we have created belonging to a number of diverse organisations that have chosen equally diverse paths for creating them:
Global extranet for London Business School
by Yannis |October 9th, 2011
Most partner extranets have a public homepage that fulfils two main purposes: allows existing members to log in and attempts to attract prospective members. As part of our market research for a client, we reviewed 12 such public homepages (as well as the rest of the acquisition content) and below we present a quick evaluation. The extranets belong to global technology companies with each operating a complex network of partners. Unfortunately, with the exception of Microsoft, the overall quality of the user experience ranges from mediocre to poor.
A few notes on the evaluation below:
- Each channel ecosystem works differently, so in some cases acquisition of new members might sit quite low on a homepage’s list of objectives. Nevertheless, for the purpose of this evaluation, wherever we saw even the smallest “Register”, or “More info” call to action we made the assumption that acquisition is indeed a key objective.
- Most global organisations have localised partner extranets and some even have dedicated partner extranets for different product lines. To keep things simple we evaluated the homepage of only a single partner extranet from each organisation.
- Regarding the scoring numbers: 5 is best and 1 is worst
- Appeal of visual design: 4
- Strength and clarity of proposition: 3
- Good usability: 4
- Depth of content: 5
- Prominence of call to action: 5
- Total score: 21
by Yannis |December 7th, 2010
Cambridge Journals Online have launched their new ecommerce website and mobile website allowing students, researchers, librarians, authors and journal proprietors to access over half a million articles online. Skyron was hired to create the user experience and the process was broken down to three phases. First, we conducted primary research and mapped the content and functionality against the requirements of each audience. Then we created the user experience, design and page templates and finally, we tested and submitted all templates to the Cambridge Journals technical team for integration.
by Yannis |May 25th, 2010
Good branding, relevant content and clear navigation lead to valuable user experiences that can drive revenue generation.
Within two months from launch, the Baker Tilly International website (designed, developed and supported by Skyron) landed a substantial new business opportunity. A Global FTSE 100 company looking for tax compliance and advisory services in 25 European countries reviewed Baker Tilly International member firms’ relevant credentials on the new website. The experience and content provided on the website were compelling enough for the prospect to contact Baker Tilly International and initiate discussions, despite having little previous knowledge of the accountancy network.
The purpose of the website is to capture new business and interest and channel these to the appropriate Baker Tilly International member firms around the world.
by Yannis |April 25th, 2010
RingRing Media, the fast growing international mobile media agency, has appointed Skyron to shape and promote their brand, proposition and services to a global audience with a new website. The website will convey the company’s ethos, global reach, multinational clients and focus on delivering value via a visually rich interactive experience.
RingRing Media manages international multi-million dollar mobile campaigns for some of the world’s largest brands.
by Yannis |April 7th, 2010
Baker Tilly International, a leading worldwide network of high quality, independent accountancy and business advisory firms, just launched their new corporate website. Skyron conceived, designed and built the website as part of a strategic rethink of the corporation’s global communications.
The new website represents 147 firms in 100 countries and aims at achieving the following:
- Refresh and strengthen the Baker Tilly brand
- Capture new business interest and direct it to local firms and offices
- Attract new partners
- Become a strong corporate communications hub
Skyron will be closely monitoring the website against the above goals to ensure that its performance always remains optimised. The website’s lauch will soon be followed by the launch of Baker Tilly International’s new global extranet bringing together 26,000 Baker Tilly professionals from around the world.