Most of the our new business in the past 3 months falls under the corporate/internal communications umbrella. The briefs that have come out of these wins have a common underlying requirement that is worth discussing as it follows a recent shift in how corporations communicate. The requirement is to humanise the organisation. In the grand scheme of things there is nothing notable here; consumer brands jumped on the humanisation bandwagon a few years back with blogs, Facebook and Twitter. However, in the corporate world humanisation is a topic that has just started to creep up in the marketing and internal comms wish lists.
In other aspects of life, accepting you have a problem is half way towards the solution, but that first step can be the hardest one to take. The need for humanisation is not one that comes naturally to a corporation through a slow evolutionary process and for that reason what triggers such change makes an interesting topic.
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Sheridan&Co, one of UK’s leading retail design agencies, are looking to strengthen their market position as innovators and thought leaders and to expand their brand reach online. Skyron has come onboard to device a Social Media Strategy that will help Sheridan&Co redefine their corporate communications. Sheridan&Co’s unique proposition and strong brand personality make them the perfect candidate for community building and content marketing.
