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Is feature porn killing usability in enterprise software?

by Yannis |July 20th, 2011

Nowadays, everything comes with features: my toothbrush comes with an added tongue scratcher, my morning cereal is fortified with all sorts of stuff and even my air freshener sports a motion detector. Enterprise software is no different; it might not come with added vitamins, but it’s certainly oozing features out of every USB socket.

Lately, we have been working with a number of organisations whose main offering comes with a screen interface:  contact centre solutions, BI software, risk management tools, etc. A common problem many people recognise but most fail to do anything about, is that bad usability can make using all this stuff a daunting task.

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Posted in Analytics|B2B|Corporate Communications|Creative|Design|Financial Services|Interface|Intranets & Technology|Optimisation|Skyron|UX
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Corporate sales presentations: CXOs love the iPad and put a spanner in the works

by Yannis |March 13th, 2011

When it comes to sales presentations this is the story so far: whether in media and publishing, professional services, or technology, our clients have been facing similar frustrations: long stacks of slides, uninspiring content, unclear messages and lack of impact. We have been responding to such frustrations by planning, writing, designing and building sales presentations in PowerPoint, or Flash that grab the audience by the lapel and give them something to think about.

In the past 6 months the iPad has entered the board room and is becoming the gadget of choice for CXOs. The knock-on effect is that our clients, partially responding to pressure from above, have been making noise about adding iPads to their sales presentation kit, which of course raises the question of how on earth do you get sales presentations to play on iPads. If you are a one man/woman outfit and want to switch your presentation hardware to iPads, you can get yourself the Keynote iPad app for £5.99 and you are sorted. At an enterprise level though the situation is complicated and unfortunately at the moment there is no simple solution.

It is worth reviewing afresh the main presentation creation tools,  what they are best suited for, and their iPad compatibility.

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Posted in B2B|Corporate Communications|Financial Services|Insights|Lead Generation|Media & Publishing|Professional Services|Sales|Skyron
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MMC Ventures appoints Skyron to develop new website

by Yannis |September 28th, 2010

MMC is a venture capital firm that invests in fast-growing UK companies. The aim is to attract and capture interest from prospective investors and entrepreneurs, and bring the website in line with the new brand (MMC have recently rebranded). Skyron won a four-way competitive pitch to design the new website and develop an Umbraco based CMS, and to continue adding value by becoming a long term communications partner.

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Posted in B2B|Corporate Communications|Financial Services|Skyron|Umbraco|Websites
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Montagu Private Equity appoints Skyron and To The Point to take message to market

by Yannis |June 14th, 2010

Montagu LogoOffering full support to management teams is how Montagu Private Equity creates strong partnerships that lead to successful deals.

Montagu hired digital B2B agency Skyron and branding consultancy To The Point to take this message to its diversified group of audiences, by creating effective digital touch points through a new corporate website and an appropriate digital communications strategy. A targeted tone of voice, video testimonials, portfolio news aggregation and an introduction to the unique Full Potential Plan, will form components of the communication strategy that will help Montagu find new opportunities and secure management backing.

Together, Skyron’s results-driven approach to digital communications and To The Point’s brand expertise will ensure that Montagu receives maximum value from this partnership.

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Posted in Corporate Communications|Financial Services|Websites
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New website lands substantial new business opportunity for Baker Tilly International 

by Yannis |May 25th, 2010

Baker Tilly InternationalGood branding, relevant content and clear navigation lead to valuable user experiences that can drive revenue generation.

Within two months from launch, the Baker Tilly International website (designed, developed and supported by Skyron) landed a substantial new business opportunity. A Global FTSE 100 company  looking for tax compliance and advisory services in 25 European countries reviewed Baker Tilly International member firms’ relevant credentials on the new website. The experience and content provided on the website were compelling enough for the prospect to contact Baker Tilly International and initiate discussions, despite having little previous knowledge of the accountancy network.

The purpose of the website is to capture new business and interest and channel these to the appropriate Baker Tilly International member firms around the world.

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Posted in Case Studies|Corporate Communications|Financial Services|International|Lead Generation|Marketing|Professional Services|Sales
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Baker Tilly International get a new global website

by Yannis |April 7th, 2010

Baker Tilly International HomepageBaker Tilly International, a leading worldwide network of high quality, independent accountancy and business advisory firms, just launched their new corporate website. Skyron conceived, designed and built the website as part of a strategic rethink of the corporation’s global communications.

The new website represents 147 firms in 100 countries and aims at achieving the following:

  • Refresh and strengthen the Baker Tilly brand
  • Capture new business interest and direct it to local firms and offices
  • Attract new partners
  • Become a strong corporate communications hub

Skyron will be closely monitoring the website against the above goals to ensure that its performance always remains optimised. The website’s lauch will soon be followed by the launch of Baker Tilly International’s new global extranet bringing together 26,000 Baker Tilly professionals from around the world.

Visit: http://www.bakertillyinternational.com

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Posted in Corporate Communications|Financial Services|International|New Launches|Websites