First was the big green button. More than 10 years ago charities and charitable sponsors started using it and soon it was everywhere. The text read: “Click here and we will donate 1p for each click”. Nowadays, a Tweet does just as well. It’s simple, instant and rewarding both for the service/product provider and the audience.
Here is an example from Twittercounter
And here are some other examples of how Pay with a Tweet is being used: http://www.paywithatweet.com/cases.html
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Skyron have been working with Cerillion since 2008 on a number of online communications initiatives the latest of which is the Cerillion blog. In 2010, Skyron also redesigned the user interface for the Cerillion main contact centre software – the new interface has helped boost interest in the Cerillion solution suite.
The Cerillion Blog provides a regular feed of company news, industry insight and informed opinion, all delivered by a team of recognised experts from across the company. Cerillion provides convergent CRM & Billing, Interconnect, Mediation and Provisioning solutions to fixed, mobile, IP and convergent telecom operators worldwide.
This is Odeon’s email newsletter unsubscribe page.
A nice example of how to face relationship break-ups with style and humour. A bit of AB testing would be an interesting exercise to find out if such display of wit actually reduces unsubscribes. A bit of wit might be just what your B2B email unsubscribe page needs.
Cambridge Journals Online have launched their new ecommerce website and mobile website allowing students, researchers, librarians, authors and journal proprietors to access over half a million articles online. Skyron was hired to create the user experience and the process was broken down to three phases. First, we conducted primary research and mapped the content and functionality against the requirements of each audience. Then we created the user experience, design and page templates and finally, we tested and submitted all templates to the Cambridge Journals technical team for integration.
Keen cold caller: Hi Yannis, we are so-and-so PR agency and would like to know if you would be interested in our services.
Yannis: Sure, email me your stuff and I will have a look
Keen cold caller: That’s great. Can I have your email?
Yannis: You don’t know my email? How did you get my name and company then? Haven’t you done any research?
Keen cold caller: Don’t know. I work off a database I was given, so I am calling a long list of companies you see.
Yannis: Actually we are quite happy with our current agency. Bye!
This is how a cunning B2B ISP locked a furious customer (us) into an annual contract and forced us to pay for a broadband connection a staggering 12,000% more than another supplier (BE).
In March 2009 we bought a year’s worth of SDSL from a company called Managed Communications. It seemed like a good idea at the time. However, as the year progressed we felt that the product provided was both substandard and overpriced and in December we decided to look for a new broadband supplier after the Christmas holiday. On January 7th we informed Managed Communications that we would like to end our relationship when the contract ran out, as we didn’t feel we were getting good value. The account manager quite rightly expressed his disappointment and asked if he could discuss with us other Managed Communications solutions that might suit our requirements better.
Skyron is technology and marketing company helping clients achieve transformation through business insight, creativity, UX and technical innovation. Our analytical approach ensures that our strategic thinking, passion for creativity and technical capabilities deliver measurable results. The purpose of this blog is to share Skyron's news and launches, as well as our thoughts, observations and insights.
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