This is Odeon’s email newsletter unsubscribe page.
A nice example of how to face relationship break-ups with style and humour. A bit of AB testing would be an interesting exercise to find out if such display of wit actually reduces unsubscribes. A bit of wit might be just what your B2B email unsubscribe page needs.
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Cambridge Journals Online have launched their new ecommerce website and mobile website allowing students, researchers, librarians, authors and journal proprietors to access over half a million articles online. Skyron was hired to create the user experience and the process was broken down to three phases. First, we conducted primary research and mapped the content and functionality against the requirements of each audience. Then we created the user experience, design and page templates and finally, we tested and submitted all templates to the Cambridge Journals technical team for integration.
Our B2B portfolio is now available on Flickr. Categories include:
Please visit: http://www.flickr.com/photos/skyron/
Your organisation is an unstoppable content generation machine. Whether you are in technology, telecommunications, publishing, financial or professional services, think about how much content you produce: news, press releases, research reports, white papers, case studies, insights, sales presentations, proposals, copy for your brochures, websites, products, solutions, manuals and the list goes on. Usually, content appears to just happen; nobody plans it, nobody owns it and nobody is checking to see if anyone out there is reading.
Typical pains associated with arbitrary content generation are:
I used to like the sales funnel. It made sense, was easy to understand, and had universal appeal. Unfortunately, the sales funnel has had its day. The world of marketing and business development has moved on and the funnel is not an accurate representation of the sales process anymore. Here are 3 reasons why:
It’s a one way process
Some people do remember to add the last bit at the bottom that says “repeat”, but very few remember to act on it. And considering the comment we often hear from marketing directors, “we could do a lot more to reduce churn”, the funnel definitely points in a single direction, and that’s down.
It is quite often that I find myself in discussions where someone will dismiss their corporate website as a brand exercise, only because it is not ecommerce enabled.
Absolute definitions aside, your non ecommerce-enabled website is an ecommerce website because it does help you close business.
This is how a cunning B2B ISP locked a furious customer (us) into an annual contract and forced us to pay for a broadband connection a staggering 12,000% more than another supplier (BE).
In March 2009 we bought a year’s worth of SDSL from a company called Managed Communications. It seemed like a good idea at the time. However, as the year progressed we felt that the product provided was both substandard and overpriced and in December we decided to look for a new broadband supplier after the Christmas holiday. On January 7th we informed Managed Communications that we would like to end our relationship when the contract ran out, as we didn’t feel we were getting good value. The account manager quite rightly expressed his disappointment and asked if he could discuss with us other Managed Communications solutions that might suit our requirements better.
Skyron is technology and marketing company helping clients achieve transformation through business insight, creativity, UX and technical innovation. Our analytical approach ensures that our strategic thinking, passion for creativity and technical capabilities deliver measurable results. The purpose of this blog is to share Skyron's news and launches, as well as our thoughts, observations and insights.
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