We have just put our video portfolio on Vimeo which gives me a great opportunity to visit the topic of the use of video in corporate communications. It’s not an accident that, without exception, every company we come across recognises the value of video and wishes that video was more extensively used in both their internal and external communications. It’s easy to see why. Switched-on professionals wrestle daily with an information tsunami that comes from countless sources and in nano-sized chunks. Video on the other hand offers a few moments of sitting back and enjoying the ride; a piece of well-crafted video communication delivers dense content in an engaging way that requires minimum effort to consume it and delivers maximum impact.
Below we list the five most typical uses of video in corporate communications and illustrate each with an example from our portfolio.
Bring to life sales presentations
A pacey 60 second opening will ensure that you grab your audience’s attention from the very beginning and that your key message remains etched in their brains long after you exit the room.
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We have been using Flickr to hold our portfolio for a while and every so often we restructure the content to take advantage of Flickr’s ever expanding features. The new structure is using tags to drive traffic to a number of slideshows:
Nowadays, everything comes with features: my toothbrush comes with an added tongue scratcher, my morning cereal is fortified with all sorts of stuff and even my air freshener sports a motion detector. Enterprise software is no different; it might not come with added vitamins, but it’s certainly oozing features out of every USB socket.
