by Yannis |February 6th, 2013
I guess I could call myself an HTC fan. Not only because I think they produce decent products but also because I would like to believe that they follow Avis’s old moto, “We are No.2, we try harder”. Alas, they appear not to be doing so; they suffer from the same malaise that besets countless other companies with digital products and services.
A few days ago I was fiddling with the official HTC installer on my Windows 7 laptop and this shocking message came up:
Despite HTC’s efforts to provide quality service and engage with people (they were very quick to respond to some comments I made a while back on Twitter and to follow me) someone, somewhere dropped the quality ball. Alerts like this don’t just appear in a vacuum. They need to be specified, written, designed, programmed into the system that requires them, tested, approved and finally launched with the end product.
by Yannis |September 24th, 2010
Here is another great example of a classic scenario: great content meets loving audience and they live happily ever after.
We developed this website for a single reason: to provide a small and targeted group of people – advertising production professionals – with the information they need to do their job better – ad specs and delivery details.
Previously, the support line featured on the website was being inundated with calls from frustrated users on a daily basis. The new website delivers the right information to them in the right format. The result? A 90% drop in time-wasting enquiries and a very happy client.
The strikingly simple recipe for this is nothing new, but worth repeating:
- Understand your audience
- Generate relevant content
- Make the content easily accessible
- Sit back and reap the benefits
We love it when a plan comes together.
by Yannis |August 28th, 2010
Thousands of pages, countless sections and subsections, hidden forms, forgotten PDFs and a global navigation buckling under the weight of 5 years worth of constant updates and additions. And now it has to be you in charge of migrating this unruly mess to your organisation’s brand new website and CMS.
It took years of hard work for the content to come together and everyone agrees there is some good stuff in there. But where do you start? Here is a trick to help you develop some criteria by which you can decide what to do with all this content.
by Yannis |May 17th, 2010
Search for “B2B Marketing” on Google and this is what you get:
- 390,000 results in the last 30 days
- 124,000 in the past 7 days
- 18,700 in the past 24 hours
This staggering flow of information consists of content such as white papers, research, agency solutions, advertorials, case studies, blog posts, editorial stories, news and real-time content. You’d be forgiven for feeling intimidated, out of the loop, ill informed or left behind. I asked a number of industry professionals, clients and business friends how they keep up with B2B marketing and industry news each week; most can manage just a quick flick through a magazine and a skim through a couple of email newsletters.
Enter mobile RSS. I switched from web-based to mobile RSS a year ago and it has transformed the way I consume business-related content. Mobile RSS has allowed me to browse and read more content, to easily archive and retrieve items of interest and to constantly optimise my list of feeds so that I read what’s relevant to me and weed out what’s not.
by Yannis |April 25th, 2010
RingRing Media, the fast growing international mobile media agency, has appointed Skyron to shape and promote their brand, proposition and services to a global audience with a new website. The website will convey the company’s ethos, global reach, multinational clients and focus on delivering value via a visually rich interactive experience.
RingRing Media manages international multi-million dollar mobile campaigns for some of the world’s largest brands.
by Yannis |April 16th, 2010
The website of News International Commercial (NIC – the trade marketing arm of NI) is a typical B2B exercise. It promotes the brand, showcases products and features case studies, news, insights and contact information. And like a lot of other B2B websites it could easily be left to its own devices condemned to a sad life of brochureware insignificance. Such neglected B2B sites, and there are quite a few around, act like a black hole where an unspecified number of users go in and out, but nobody knows what they get up to – and consequently nobody has with any idea how to make any money from them. So when the strategy behind the NIC website was drafted, Skyron advised the marketing team on the commercial benefits of analytics. Everyone agreed that to extract maximum value from the effort and money invested, a closer monitoring of the website’s performance would be the way forward.