Toggle Next Previous

5 uses of corporate video to blow the socks off your audience

by Yannis |May 6th, 2012

We have just put our video portfolio on Vimeo which gives me a great opportunity to visit the topic of the use of video in corporate communications. It’s not an accident that, without exception, every company we come across recognises the value of video and wishes that video was more extensively used in both their internal and external communications. It’s easy to see why. Switched-on professionals wrestle daily with an information tsunami that comes from countless sources and in nano-sized chunks. Video on the other hand offers a few moments of sitting back and enjoying the ride; a piece of well-crafted video communication delivers dense content in an engaging way that requires minimum effort to consume it and delivers maximum impact.

Below we list the five most typical uses of video in corporate communications and illustrate each with an example from our portfolio.

 

Bring to life sales presentations

A pacey 60 second opening will ensure that you grab your audience’s attention from the very beginning and that your key message remains etched in their brains long after you exit the room.

Read more Read more

Comments No Comments
Posted in Communications|Content Marketing|Content Strategy|Corporate Communications|Creative|Demos & Presentations|Humanisation|Skyron|Thought Leadership|Video
Toggle Next Previous

Pay with a Tweet: the instant marketing currency

by Yannis |May 11th, 2011

First was the big green button. More than 10 years ago charities and charitable sponsors started using it and soon it was everywhere. The text read: “Click here and we will donate 1p for each click”. Nowadays, a Tweet does just as well. It’s simple, instant and rewarding both for the service/product provider and the audience.

Here is an example from Twittercounter

And here are some other examples of how Pay with a Tweet is being used: http://www.paywithatweet.com/cases.html

Comments No Comments
Posted in B2B|Content|Content Marketing|Content Strategy|Customer Service|ecommerce|Skyron|Social Media
Toggle Next Previous

Cerillion launch new blog

by Yannis |February 18th, 2011

Skyron have been working with Cerillion since 2008 on a number of online communications initiatives the latest of which is the Cerillion blog. In 2010, Skyron also redesigned the user interface for the Cerillion main contact centre software – the new interface has helped boost interest in the Cerillion solution suite.

The Cerillion Blog provides a regular feed of company news, industry insight and informed opinion, all delivered by a team of recognised experts from across the company. Cerillion provides convergent CRM & Billing, Interconnect, Mediation and Provisioning solutions to fixed, mobile, IP and convergent telecom operators worldwide.

Comments No Comments
Posted in B2B|Content Strategy|Corporate Communications|Customer Service|New Launches|Skyron|Social Media|Thought Leadership
Toggle Next Previous

10 non-corporate infographic videos for corporate inspiration

by Yannis |January 7th, 2011

I have been doing some research for a client around video storytelling with graphics and text (infographics). A well written, designed and executed infographic video can be a lot more captivating, memorable and effective than corporate, and usually unphotogenic, talking heads delivering the same message.

B2B companies, especially ones that sell complex services and products, are the perfect candidates for infographic videos . When your message is multi-layered, composed of a mixture of features, benefits, tips, results and testimonials, an infographic video will increase reach, boost recall and also help your audience to better understand what’s on offer. The video, being a portable asset, can sit on your website, on your YouTube channel, on your blog, in PowerPoint to open your presentations, or even on your tablet PC and impress people over a cup of tea.

Some of the topics are cause related, but our criteria when compiling the list have been 100% cause agnostic.














Performance Enhancement from Kenichi on Vimeo.











Comments No Comments
Posted in B2B|Content Marketing|Content Strategy|Corporate Communications|Creative|Infographics|Marketing|Skyron|Video
Toggle Next Previous

Sheridan&Co appoint Skyron to devise Social Media Strategy

by Yannis |December 1st, 2010

Sheridan&Co, one of UK’s leading retail design agencies, are looking to strengthen their market position as innovators and thought leaders and to expand their brand reach online. Skyron has come onboard to device a Social Media Strategy that will help Sheridan&Co redefine their corporate communications. Sheridan&Co’s unique proposition and strong brand personality make them the perfect candidate for community building and content marketing.

Comments No Comments
Posted in B2B|Branding|Content Marketing|Content Strategy|Corporate Communications|Insights|Skyron|Social Media
Toggle Next Previous

RSS feed without content? Would you send an empty email with only a subject line?

by Yannis |September 15th, 2010

boxAs an avid user of RSS and Google Reader I find feeds without content really irritating. An example is Marketing Week’s feeds that arrive with only a subject line and with nothing else. Marketing Week must be pretty confident that their subjects are attractive enough to incite double action. I say double action, because the user has to first click on the feed subject to open it and then click again to visit the original article on the source site. Imagine sending out emails to your audience with no content at all, but only a subject line!

Read more Read more

Comments No Comments
Posted in Content|Content Marketing|Content Strategy|RSS|Social Media|Thought Leadership
Toggle Next Previous

How to manage your content for ROI

by Yannis |May 9th, 2010

Your organisation is an unstoppable content generation machine. Whether you are in technology, telecommunications, publishing, financial or professional services, think about how much content you produce: news, press releases, research reports, white papers, case studies, insights, sales presentations, proposals, copy for your brochures, websites, products, solutions, manuals and the list goes on. Usually, content appears to just happen; nobody plans it, nobody owns it and nobody is checking to see if anyone out there is reading.

Typical pains associated with arbitrary content generation are:

  • Product managers focus on feature jargon only they can understand
  • Strategy people tend to turn thoughts into dissertations
  • The company website’s copy was more or less copied from the previous website
  • No one knows if anyone reads the case studies on the website and if they add any value
  • Is a white paper better off as a registration sweetener or reward?
  • The PR agency is writing some stuff for the news section, but they don’t understand SEO
  • A work experience person wrote the LinkedIn company description; he even misspelled the company’s name

Read more Read more

Comments No Comments
Posted in Analytics|Content|Content Marketing|Content Strategy|CRM|Lead Generation|Sales|Social Media