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Looking for inspiration for your B2B interactive demo? Learnings from Microsoft’s PC Scout

by Yannis |March 26th, 2011

In the world of B2B communications a well executed interactive demo can be a powerful marketing tool. A number of our clients depend on demos to turn leads into customers (and sometimes to generate leads). But a good demo can be pricey as it requires a strategy, complicated production that can include video, audio, animation and copywriting, as well as a tactical plan and execution to put it in front of the relevant audiences.

So when we come across a demo with a bit of investment behind it we scrutinise it and then apply any gained insights to the work we do for our clients. Yesterday, I played with the PC Scout demo/microsite from Microsoft, which I found very interesting.

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Posted in B2B|Case Studies|Corporate Communications|Creative|Demos & Presentations|Lead Generation|Sales|Skyron
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Time-wasting enquiries down 90% after website delivers the right content to the right audience in the right format

by Yannis |September 24th, 2010

News International AdHelpHere is another great example of a classic scenario: great content meets loving audience and they live happily ever after.

We developed this website for a single reason: to provide a small and targeted group of people – advertising production professionals – with the information they need to do their job better – ad specs and delivery details.

Previously, the support line featured on the website was being inundated with calls from frustrated users on a daily basis. The new website delivers the right information to them in the right format.  The result? A 90% drop in time-wasting enquiries and a very happy client.

The strikingly simple recipe for this is nothing new, but worth repeating:

  • Understand your audience
  • Generate relevant content
  • Make the content easily accessible
  • Sit back and reap the benefits

We love it when a plan comes together.

Link: http://www.niadhelp.com/

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Posted in B2B|Case Studies|Content|Media & Publishing|Skyron|Umbraco|Websites
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News International B2B campaign converts over 75%

by Yannis |August 19th, 2010

News International Commercial launched a week-long campaign to boost brand awareness  of The Sun amongst planners and buyers from London’s top media agencies.

The strategy was for 5 days to immerse the audience into The Sun brand, to engage them with daily entertainment and to present them with cold, hard success facts about the newspaper. The campaign was extremely targeted and included product sampling, daily quizzes, prize draws and plenty of factual information. Skyron created, hosted and supported all the digital assets including 5 quizzes, registration, winner selection facility and a series of email announcements and reminders starting a few days before the campaign kicked off and ending a few days after.

The B2B campaign was extremely well received with over 75% of people visiting the microsite registering for the daily prize draws.

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Posted in Advertising|Case Studies|Email|Lead Generation|Marketing|Media & Publishing
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New website lands substantial new business opportunity for Baker Tilly International 

by Yannis |May 25th, 2010

Baker Tilly InternationalGood branding, relevant content and clear navigation lead to valuable user experiences that can drive revenue generation.

Within two months from launch, the Baker Tilly International website (designed, developed and supported by Skyron) landed a substantial new business opportunity. A Global FTSE 100 company  looking for tax compliance and advisory services in 25 European countries reviewed Baker Tilly International member firms’ relevant credentials on the new website. The experience and content provided on the website were compelling enough for the prospect to contact Baker Tilly International and initiate discussions, despite having little previous knowledge of the accountancy network.

The purpose of the website is to capture new business and interest and channel these to the appropriate Baker Tilly International member firms around the world.

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Posted in Case Studies|Corporate Communications|Financial Services|International|Lead Generation|Marketing|Professional Services|Sales
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Analytics help News International uncover the lead generating power of their B2B website

by Yannis |April 16th, 2010

NIC HomepageThe website of News International Commercial (NIC – the trade marketing arm of NI)  is a typical B2B exercise. It promotes the brand, showcases products and features case studies, news, insights and contact information. And like a lot of other B2B websites it could easily be left to its own devices  condemned to a sad life of brochureware insignificance. Such neglected B2B sites, and there are quite a few around,  act like a black hole where an unspecified number of users go in and out, but nobody knows what they get up to – and consequently nobody has with any idea how to make any money from them. So when the strategy behind the NIC website was drafted, Skyron advised the marketing team on the commercial benefits of analytics. Everyone agreed that to extract maximum value from the effort and money invested, a closer monitoring of the website’s performance would be the way forward.

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Posted in Analytics|Case Studies|Content|Lead Generation|Media & Publishing|Optimisation|Websites