by Yannis |July 20th, 2011
Nowadays, everything comes with features: my toothbrush comes with an added tongue scratcher, my morning cereal is fortified with all sorts of stuff and even my air freshener sports a motion detector. Enterprise software is no different; it might not come with added vitamins, but it’s certainly oozing features out of every USB socket.
Lately, we have been working with a number of organisations whose main offering comes with a screen interface: contact centre solutions, BI software, risk management tools, etc. A common problem many people recognise but most fail to do anything about, is that bad usability can make using all this stuff a daunting task.
by Yannis |August 28th, 2010
Thousands of pages, countless sections and subsections, hidden forms, forgotten PDFs and a global navigation buckling under the weight of 5 years worth of constant updates and additions. And now it has to be you in charge of migrating this unruly mess to your organisation’s brand new website and CMS.
It took years of hard work for the content to come together and everyone agrees there is some good stuff in there. But where do you start? Here is a trick to help you develop some criteria by which you can decide what to do with all this content.
by Yannis |April 16th, 2010
The website of News International Commercial (NIC – the trade marketing arm of NI) is a typical B2B exercise. It promotes the brand, showcases products and features case studies, news, insights and contact information. And like a lot of other B2B websites it could easily be left to its own devices condemned to a sad life of brochureware insignificance. Such neglected B2B sites, and there are quite a few around, act like a black hole where an unspecified number of users go in and out, but nobody knows what they get up to – and consequently nobody has with any idea how to make any money from them. So when the strategy behind the NIC website was drafted, Skyron advised the marketing team on the commercial benefits of analytics. Everyone agreed that to extract maximum value from the effort and money invested, a closer monitoring of the website’s performance would be the way forward.
by Yannis |April 7th, 2010
Unless you just landed from outer space, it is very likely that you have been following the media obsession with the iPhone (and now with the iPad). You are probably wondering if thousands of fingers, styluses and makeshift pointing devices trawl through your content, case studies and event registration pages every day. We asked the same question about our clients’ websites: is there enough mobile traffic to justify the cost of developing a mobile website?